One light per world
A brand should be recognizable from its glow alone. If it needs the logo to be identified, the identity is not finished.
The studio
Aurelia was founded in 2019 by three principals who kept meeting at the same award shows and leaving with the same complaint: the work was getting bigger and the ideas were getting smaller. We built the studio we could not find — twelve people, no account layer, nine projects a year, every one led by a founder.
We believe restraint is a competitive advantage. One hue, one idea, one governing rule per brand — held with enough conviction that everything else becomes obvious. The brands we admire are not the loudest in the room; they are the ones the room arranges itself around.
We turn down most of what we are offered. Not out of preciousness — out of arithmetic. Nine projects a year means every one of them carries the studio’s name somewhere it will be judged. That math keeps us honest.
What we hold to
A brand should be recognizable from its glow alone. If it needs the logo to be identified, the identity is not finished.
Good judgment is mostly the refusal to rush it. We book fewer projects so no decision is made tired.
A logo is a deliverable. A world is a system of rules that keeps generating right answers after we leave.
The twelve
Three founding principals and the heads of every discipline. No account layer — you talk to the people making the work.
Vera LindqvistPrincipal, Design
Anton Reyes-OkaforPrincipal, Film
Mireille CastellanosPrincipal, Strategy
Kazuo BrandtHead of Digital
Sofia UdeHead of Motion
Elias VanceStudio Producer
Imagination, rendered.
The calendar opens twice a year and holds nine projects. If the work above feels like your brand’s next chapter, write to the studio before the window closes.